2 Parts to FreedomPath
So, there are actually 2 parts to FreedomPath. This company has a proven track record of success from their credit restoration suite of products, but now they are marketing this suite of tools in a new (to them) way.
The first part of FreedomPath is what was described in the previous posting. It lists out some of the products and shows, at a high level view, the plan of action to use. For this side, people want to get customers for their business, but the role is more of a coaching role because the system is designed to be more of a DIY credit restoration system.
The second half of FreedomPath is what I find to be really exciting. This part of the business is where life changing money can be made. Of course, only you can predict what you can earn because you have to do the work; no one can do the work for anyone else. The best way to explain it is through this short 8 minute video. She doesn't go into deep details, but she gives a really good overview.
You can see that video HERE.
The new (to them) marketing plan that they are using is direct sales or network marketing. I know there are plenty of people that are not fans of this type of marketing, but honestly, this is the best marketing format because this is the best way to get the best quality leads.
So, there are a few problems that I would like to address.
- Only people at the top are the ones that make any money
- The dreaded "5 foot rule"
- I just don't know anybody
Almost every network marketing company will teach that you have to make a list of all your friends, your family members and anybody else that you know that is still living. These are 50 year old methods and personally, I think they suck. I was inspired by a 2 men, Dean and Steve. Dean lead by example and successfully broke away from these methods and went on to be one of the greatest (in my opinion) marketers in his company. Steve came on the scene a few decades later and showed me that it is possible to stay in the rules and still break out of the system. He also showed me that the best way to make this succeed is to show my business partners exactly what I do and how I do it, and to go so far as to giving them the tools that I used and the successful content that I create, so that they can be successful too. So, out with the dread "5 foot rule".
I JUST DON'T KNOW ANYBODY
Let's be honest here. The reason that anyone "just doesn't know anybody", is more to the issue of, "I don't know how to generate quality leads"! The fact is that we all know about 100 people. People that we see daily, professionally, personally, and socially. But these people that actually know us and who we are, are going to be our worst critics and we need to show them proof that this thing works if we are even going to dream about presenting it to them. Even if we're just looking for customers that they might know actually need what we have to offer. The bottom line is this. If we are not going to hit our warm market (friends and families), then we have to find another way to get leads that want to see the business. It really is just a numbers game, but we also have to believe in the product that we are selling (and yes, network marketing is selling).
We are going to have to find another way. And there are multiple ways of getting those leads:
- YouTube
- Social media
- Email lists